Pioneering research reveals new insights into the consumers behind rhino poaching

17. September 2013
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South Africa, 17th September 2013–The use of rhino horn as a symbol of status among wealthy urban Vietnamese has been identified as a major driver of the current rhino poaching crisis. Findings from consumer research – concluded  earlier this year in Viet Nam – has added significantly to our understanding of why a growing economy and emergence of a middle class with disposable incomes, is pressuring African rhino populations.